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Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
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Hardness of Drinking Water
Kubešová, Kateřina ; Svoboda, Miroslav (referee) ; Kučera, Tomáš (advisor)
In the introductory part of this bachelor thesis deals with a research focusing on the hardness of water in general and as an indicator of quality of drinking water. Technical point of view is included and the role that the substances which cause hardening have on health is discussed. In the following part, there is an overview of water hardening and softening technologies. Finally, there are two consumables. In the first case, it is a hard-water consumer, in the second case there was a request for the distributed water to be harder.
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Hardness of Drinking Water
Kubešová, Kateřina ; Svoboda, Miroslav (referee) ; Kučera, Tomáš (advisor)
In the introductory part of this bachelor thesis deals with a research focusing on the hardness of water in general and as an indicator of quality of drinking water. Technical point of view is included and the role that the substances which cause hardening have on health is discussed. In the following part, there is an overview of water hardening and softening technologies. Finally, there are two consumables. In the first case, it is a hard-water consumer, in the second case there was a request for the distributed water to be harder.
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Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
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